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The Wellbeing Start-up program will run for seven months – from October this year to April next year –and will provide 10 shop premises in the authority’s shopping centres.
Participants will not need to pay rent and will receive basic shop-building support and marketing. Stores will be reviewed regularly, and if they generate profit, the authority will charge 20 per cent of their net profit to fund and support the program’s development.
Winnie Ho, secretary and chairman for the Housing Authority, said the program aims to leverage innovative ideas of young people and provide a more diverse shopping experience for the community.
“By offering rent-free, well-managed shops with stable foot traffic, the Well Being Start-Up program genuinely helps young people kick-start their entrepreneurial dreams,” added Ho.
The program will accept applications beginning August 1, and interested participants should submit their proposals before August 31.
The authority will assess the proposals based on innovation, feasibility, market potential, social benefits, financial arrangements, and team management and allocate suitable shop premises to selected applicants.
Just this month, Hong Kong also launched an e-commerce festival to boost online shopping and retail sales.
