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Sheth Realty, an emerging player in Mumbai real estate sector, has launched a tactical advertising campaign for its project Codename Younique, a premium residential development located in proximity to the Sion-BKC connector. This campaign strategically highlights the key benefit of drastically reduced commute times for professionals, enhancing their lifestyle by fostering a better work-life balance.
With catchy taglines “Hop. Skip. Jump. BKC.”, “Get. Set. Go. BKC.” and more, the campaign creatively underscores the significance of Codename Younique’s proximity to the Bandra Kurla Complex (BKC), a key location where Mumbai's major business and financial hubs are. The concept has been designed to playfully convey the ease and convenience of living so close to work that the office seems just a hop, skip, and jump away.
Codename Younique, the only luxury gated project in such close proximity to the Sion-BKC connector, offers over 45 lifestyle amenities, making it an attractive choice for working professionals. The campaign’s messaging is designed to communicate how the easy commute provided by the Sion-BKC connector directly links residents to BKC, significantly cutting down travel time and promoting a healthy balance between work and their lives. The campaign also highlights the potential for increased property value, as BKC’s thriving commercial status boosts demand for nearby residences.
Commenting on their latest project communication initiative, Chintan Sheth, Chairman & Managing Director, Sheth Realty said, “At Sheth Realty, we recognise the immense value of time and the importance of a convenient lifestyle. Our campaign for Codename Younique highlights the luxury of having a home just minutes from the workplace. Strategically planned near the Sion-BKC connector, this project is designed to significantly reduce commute times and enhance our residents' quality of life by offering a luxurious living experience in one of Mumbai's prime locations. The campaign reflects our commitment to providing exceptional living spaces and smart investment opportunities.”
Targeting professionals aged from their late 20s to late 40s with incomes of Rs 45 LPA and above, the campaign speaks to those who work in and around BKC or the western suburbs of Mumbai. This demographic values time and convenience, appreciates a luxurious lifestyle, and seeks a solid return on investment. To effectively engage this audience, the campaign leverages comprehensive digital marketing strategies, including targeted social media ads on platforms such as Facebook, LinkedIn, and Instagram. Geo-targeting ads will ensure precise delivery to people who frequent BKC and surrounding areas, while awareness campaign videos on YouTube will further reinforce the campaign’s message.
Sheth Realty’s campaign for Codename Younique offers a compelling narrative of convenience, luxury, and smart investment, aiming to transform the daily grind of commuting into a lifestyle choice.
