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Orient Electric Limited, part of the diversified USD 3 billion CK Birla Group, has appointed Ravindra Singh Negi as its managing director and CEO, effective May 31, 2024 (subject to regulatory approvals).
He has joined the Orient Electric Board as a full-time director and will be based in New Delhi.
Announcing the appointment, CK Birla, chairman at Orient Electric said, "Under Ravindra’s leadership, Orient Electric will accelerate its journey to becoming a future ready consumer centric organisation. He will continue to build organisation capability and execution excellence towards growing all key businesses. I would also like to thank Deepak Khetrapal for his valuable contributions to Orient Electric during his tenure as managing director.”
Prior to joining the firm, he was the COO of the consumer products business at Bajaj Electricals. He is a well-known industry leader and was the former chairman of the Indian Fans Manufacturers Association (IFMA).
Previously, he has led the electric consumer durables business at Havells and spent close to two decades with Bharti Airtel in several commercial and leadership roles, with his last role being the CEO of the Delhi and NCR circle.
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