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While technology has always travelled from west to east, but Relata turned the tables by bringing a reverse trend in the PropTech industry. With their user-friendly solutions, they have accelerated sales for more than 182 Realty Businesses, and are set to revolutionize the Proptech industry. Funded by HDFC Capital and thriving on collaborative excellence, Relata is committed to enhancing CX and expanding geographically to create a widespread impact in the real estate sector. With its global-first approach to realty conversions, it is truly an Indian company that is doing a reverse transit of technology from east to west.
Founded in 2020 by Samudragupta Talukdar, an industry stalwart in the sales domain, Relata is helmed by co-founders who are IIT graduate. Akshay Khochikar looks after innovation, Sukumar Das takes care of Operations and Sachin Aglave oversees Technology. Together they have pioneered in the field of Realty Conversion Accelerator & Customer Experience Elevator, positioning Relata as the leader in Realty Sector.
Samudragupta explains how the company was founded and their vision behind it, “Relata was founded to transform the real estate industry with our cutting-edge technology to accelerate sales. The cycle of real estate purchase & sale usually begins with a property visit or merely surfing through some photographs on the Internet. Evehiran after we visit an upcoming project site, at the most there’s a sample flat, while how the actual layout or view from the chosen flat/property would be is left solely on one’s imagination. Now imagine an ecosystem where customers can visit an upcoming flat virtually, and also check out the view from it, even before it has been constructed. Relata leverages technological advancements across AI, VR etc to usher in such ecosystems, making real estate sales & purchase an interactive and engaging process.”
Alongside the virtual sales gallery experience, Relata empowers realtors and developers with key analytics to enhance lead tracking, analyze their behavior and further take an insightful and personalized approach for lead conversion. While it identifies the specific needs, preferences and pain points of the leads, key performance analytics further enables firms to ensure a better understanding of their projects and sales teams. A one-stop solution for all stakeholders, Relata also empowers real estate players with an automated Booking Engine, wherein buyers can view unit availability, features, cost estimates and complete documentation online while sales teams can ensure effective inventory management, cost sheets and streamlined customer onboarding through eKYC. The other USP includes an advanced chatbot Reiya and Cognibot, designed for a fulfilling Customer Experience.
Relata empowers developers, realtors, dealers as well as customers with a cutting-edge 360-degree sales ecosystem. Relata has partnered with real estate giants such as DLF, House of Hiranandani and Dosti Realty, among others. A disruptive and innovative proptech entity, Relata has also collaborated with prominent names such as Guardians Real Estate, Xanadu, Embassy, Vasavi, Bhutani and Unity, truly revolutionizing the Realty Sector with technology.
