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India’s leading plywood company, Century Plyboards (India) Ltd., announced the launch of a new product, Century Cubicles, augmenting towards a vigorous investment plan along with product diversification in their already existing plywood category. Century Cubicles was launched in Mumbai.
“Century Cubicles” by Centuryply ushers Seamless Experience, Smart Spaces! It is a thoughtful addition to their vast range of products that looks like the one-step solution for Restroom and Locker issues. The new product segment is categorized into Brillo-Bu, Nox-Bu, Cielo, Aquilon, Skadi, and Auralite, providing impeccable features of self-sustained structure and quality material that has been crafted with quality accessories with means to achieve an elegant look and great performance. The product strongly features abrasion resistance, anti-bacterial, scratch resistance, and is also easy to maintain. It is a thoughtfully designed product, that lasts long due to the minimized damaged risks. Century Cubicles showcases durable materials that gracefully withstands regular wear and tear and commits to sheer elegance. It is for all age groups including children.
Mumbai has been a powerhouse market for CenturyPly and the company has established a strong presence in the city. Mumbai alone contributes for 25% of the total revenue. Whereas a volume growth of 15% YOY for the brand is being expected with this product launch in the market.
The products are made from all European Papers keeping a step towards a sustainable world and focusing more on resource efficiency and innovation. With this development, Century Ply is keeping its promise of being more environment friendly when it comes to its vast range of plywood products.
In this regard, Keshav Bhajanka, Executive Director, Century Plyboards (I) Ltd said, “With the launch of CenturyCubicles , the company has not just aimed at introducing the product, but is also bringing about a paradigm shift in the consumer experience. This launch reflects our forward-thinking approach and commitment to meeting consumer needs with comprehensive solutions. The decision to manufacture CenturyCubicles in our new, state-of-the-art Badvel plant demonstrates our commitment to excellence as well as our promise to deliver high-quality products across multiple industries.”
He added, “It is truly impressive how Century Plyboards (India) Limited has evolved and expanded over the years, from its humble beginning to becoming a multi-business conglomerate today in 2024. Our philosophy of "Sarvada Sarvottam" reflects a strong ethos, guarantees paramount quality standards and ensures optimum customer satisfaction. And with that Century Plyboards is at the forefront of redefining the landscape of new and comprehensive solutions and the future of innovation looks brighter than ever.
On the other hand, CenturyPly is also planning to launch this new range in Kolkata, Lucknow, Ahmedabad and Pune respectively within this month along with top cities nationally within a couple of months’ time in two subsequent phases. Whereas the product has already been launched in Bangalore
Additionally, Century Plyboards has initiated the commercial dispatch of medium-density fibreboard (MDF) from its newly inaugurated 100% subsidiary, Century Panels, situated in Badvel, YSR Kadapa district, Andhra Pradesh. With this, it has marked a significant event marking a pivotal moment in the company’s journey. Meanwhile, the brand has effectively doubled its MDF capacity from 900 to 1900 cubic meters.
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