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BAJAJ, India’s leading consumer appliances brand, has released a CGI video, an extension of the ongoing multi-media campaign for its Air Cooler range. Taking forward the brand’s promise of “Built for Life,” it reinforces BAJAJ's commitment to delivering contemporary, innovative, and durable products. In line with this vision, video presents Bajaj Air Coolers as the ultimate durable companion to beat the heat and ‘keep you going’ this summer.
Set in the heart of Delhi's Connaught Place on a hot day, the brand’s first-ever CGI ad campaign sees people shielding themselves from the scorching sun on a bustling street. While the extreme heat drains one and all, in a surprising twist, a larger-than-life BAJAJ air cooler emerges from a billboard and delivers a strong gush of refreshingly cool air. This helps establish its the key proposition of “Built to Keep You Going – Built for Life!” for its Air Cooler Range.
After presenting nation-wide ad films embodying the essence of grit, perseverance and determination through captivating narratives that resonate with the modern Indian consumers earlier in the month, the CGI video is another strategy to connect with today’s generation through newer forms of content creation.
Devika Sachdev, Head of Advertising and Brand Management at Bajaj Electricals Limited says, "At BAJAJ, we are constantly striving to innovate and provide durable products that enhance the lives of our customers. But innovation doesn’t stop just at our products. Our first CGI video was crafted to captivate our online audience and resonate with today's generation in an engaging manner. Furthermore, we are actively involving our online community through a User-Generated Content (UGC) contest. We eagerly anticipate introducing more innovative and modern content strategies to further captivate and connect with our audience.
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